Portfolio: Nicole Dawley

My Resume

SUMMARY

Dynamic Web & Digital Content Writer with 15 years of experience in digital content management and social media strategy. Proven track record in driving engagement and growth through SEO-rich content, influencer collaborations, and strategic partnerships. Skilled in CMS management, content strategy, and email marketing, seeking to leverage expertise in crafting compelling digital narratives.

WORK EXPERIENCE

Gelson’s Markets

Marketing Manager
Encino, USA
Nov 2021 – Present

  • Drove a 50% increase in Kent Mango sales through strategic in-store and digital promotions, leading to a nomination for CA Grown’s Mango Retailer of the Year.
  • Collaborated with e-commerce and product teams to execute successful promotions and product launches, enhancing brand visibility and sales.
  • Cultivated relationships with third-party vendors and managed brand partnerships to facilitate engaging promotions across multiple platforms.
  • Oversaw community management and evaluated digital content on social media channels, ensuring consistent brand messaging and improved customer engagement.

American International Industries

Digital Content Manager
Commerce, USA
Aug 2015 – Present

  • Increased follower growth across 24 social media platforms by 100% to 300%, achieving millions of impressions through strategic advertising and partnerships.
  • Compiled detailed reports on performance metrics to refine content strategies and boost engagement rates.
  • Directed campaign shoots for nail collections, successfully syndicating content across global retailer platforms.
  • Published and managed engaging content across branded social media channels, reaching a daily audience ranging from 100K to 1M.

Musik ID TV

Executive Editor
Los Angeles, USA
Jan 2016 – Jan 2019

  • Managed a team of writers and editors to oversee and curate content for a digital platform, enhancing quality and consistency of published materials.
  • Produced, narrated, and authored celebrity-focused features, driving significant organic viewership and engagement.
  • Conducted interviews with artists and edited weekly feature content, maintaining high levels of audience interest and retention.

M80 Services, Inc. (WPP/Group M)

Social Media Manager
Los Angeles, USA
Sep 2008 – Apr 2014

  • Executed social media strategies for prominent brands by managing targeted influencer outreach campaigns.
  • Developed persuasive pitch emails and press release templates to improve outreach efforts.
  • Monitored and analyzed engagement metrics to refine content strategies and enhance audience interaction.

CBS Radio (Now known as Entercom/Audacy)

Marketing & Promotions Assistant – Street Team
Los Angeles, USA
Jun 2008 – Jun 2013

  • Facilitated communication between marketing and sales teams for successful promotional activities.
  • Coordinated and supervised on-site giveaways, enhancing brand visibility and audience engagement.
  • Contributed to the growth of the email newsletter list through effective promotional strategies.

EDUCATION

Quantic School of Business and Technology

Master of Business Administration, Business Administration

The University of California, Berkeley

Master of Journalism, Journalism

Humboldt State University

Bachelor of Arts, Journalism

SKILLS

  • Marketing | Promotions | Brand Partnerships
  • Social Media Management | Content Strategy | Analytics
  • Copywriting | Project Management | SEO
  • Email Marketing | CMS Management | Digital Promotions
  • Photoshop | Adobe Suite | Magento
  • WordPress | Google Suite | Microsoft Suite
  • Hootsuite | Sprout Social | Team Collaboration
  • Relationship Development | Customer Relations | Crisis Management
  • Strategic Thinking

References available upon request.