I have managed various social media pages. One that I am especially proud of is ibd Beauty. When I first took over the page it was under 5K. I organically the page to 40K through influencer partnerships, stunning graphics, fun copy, and nail tips.
I am most proud of the hard gel campaign that I developed with a very talented creative team.
I developed the concept from the teaser to the swatches to the nail art. Collectively, this campaign racked in almost 100k engagements – views, likes, comments, saves, and shares across Instagram and Facebook .
I also launched the ibd Beauty TikTok page in 2019. Growing it from zero to 25K, organically by 2020 using trending music and creating eye-catching content. Here is a snapshot of some of my highest viewed videos:
Portfolio: Nicole Dawley 
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