In an effort to promote Gelson’s gourmet cheeses, I researched and wrote featured cheeses for our website. I collaborated with teams to make this project come to life: The cheese & dairy team, who helped approve the design and copy; the Creative/graphic design team to create in-store signage with a QR code to lead customers to the page; and the digital content manager who helped build the page.
Cheddar is the second most popular cheese in the world, just behind Mozzarella. The cheese is so popular in the United States that in many parts of the world, it is just known as “American Cheese.” Cheddar can be white or yellow, extra-sharp, sharp, medium or mild – and the reasons may surprise you. Cheddar is actually white or slightly yellow, so annatto or other coloring agents are added to make cheddar yellow. Generally speaking, the sharper or tangier a cheese is, the longer it has been aged. Mild cheddars are aged just a few months, while some of the sharpest cheddars that are readily available are aged for 10 years.
Read the full blog here: https://www.gelsons.com/cheddar-cheese
Portfolio: Nicole Dawley 
Leave a comment