ibd Beauty: The Nude Collection

As the content manager for ibd Beauty, I took ownership in directing and producing the social media campaign for the Nude Collection. It was very fun and challenging. I lead the content creation, social strategy, and execution for this campaign. With barely a budget, no assets created (images, videos, or graphics), and no models, I created editorial-worthy content for this collection right in-house.

I gathered colleagues from the marketing and social departments with diverse skin tones, booked out a studio, hired a nail tech, and The Nude Collection came to life! It was a hit on social media garnering over 2,000+ organic overall engagement on Instagram and Facebook the first week of launch.

I wrote the copy and designed the graphics for this collection.

I directed the photoshoot for this collection.

I wrote the copy and designed the graphics for this collection.

I directed the photoshoot for this collection.

I wrote the copy and created the graphics for this collection.

I directed the photoshoot for this collection.

I wrote the copy and created the graphics for this collection.

I directed the photoshoot for this collection.

I wrote the copy and created the graphics for this collection.

I directed the photoshoot for this collection.

I wrote the copy and created the graphics for this collection.

I directed the photoshoot for this campaign.

I wrote the copy and created the graphics for this campaign.

I was one of the hand models for this photoshoot, directed by me.

I wrote the copy and created the graphics for this collection.

I directed the photoshoot for this collection.

I wrote the copy and created the graphics for this collection.

I wrote the copy and created the graphics for this collection.

I directed the photoshoot for this collection.

Portfolio: Nicole Dawley

ibd Beauty: The Nude Collection

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